iPhone 7 Needs a Complete New Design More Than ever

The iPhone 7 hasn't even been officially acknowledged by Apple yet and discover already talk that it will fall flat with customers. According to a survey of iPhone users by Quartz, less than 10% would be likely or extremely more likely to update to the new i phone if it doesn't turn up sporting a redesign - which is expected to be the case.

Not any doubt there is already many a furrowed brow over at Apple HQ. With regard to the iPhone is slowing, with sales of Apple's mobile phone models falling 15% in the most recent quarter. A new iPhone sporting a fresh design might go some way to profit the resulting decline in profits, however most whispers circulating around Apple's approaching device point to a handset very similar in form to the i phone 6 and 6S.

In the event that true, Quartz's survey will prove troubling reading for Cook and his guys. More than three-quarters of respondents said they were either "not so likely" or "not at all likely" to upgrade to the i phone 7 - or whatever Apple plans to call this year's model - whether it doesn't sport a redesign. By comparison, just 9. 3% of study respondents said they were either "very likely" or "extremely likely" to update their iPhone if there isn't a redesigned model in 2016.

From what we've gathered from the various whispers and the occasional "leaked" image from the rumour mill, Apple is sticking closely to its iPhone 6 and 6S style guide for its 2016 device, before a major refresh for the iPhone 8 in 2017 to celebrate the iPhone's 10-year anniversary. We've recently been told should be expected an all-glass design, dual camera and some eye-scanning technology between other smarts, that must be taken with the approved pinch of sodium as always.



This can also signal a new update cycle from Apple, from introducing a refreshed i phone every two years to every 36 months. Quartz's results revealed that 70% of iPhone users said they were extremely, very, or somewhat likely to modify their upgrade pattern consequently, which would mean fewer iPhone sales.

It's well worth noting that Quartz's study only contained the answers of 525 people, and online surveys of such a tiny size don't always reflect the attitudes of the wider population. Even so, Apple's own numbers speak for themselves: love for the iPhone is on the wane, and Cupertino would have a rugged few years in front of it.